What routes should Qantas abandon?

5 replies

wilsoni Banned

wilsoni Banned

Qantas - Qantas Frequent Flyer

Member since 28 Sep 2011

Total posts 302

What routes should Qantas abandon? Should it be those where QF cannot compete on quality and price in premium cabins e.g. Kangaroo route? This would still leave Pacific and Asia. Or should QF abandon just the premium cabins where it cannot compete and turn Kangaroo route over to Jetstar?

mattdc

Member since 12 Jul 2011

Total posts 24

Well I would've said the ones that they announced would be cancelled yesterday (SIN/BOM and return, and AKL/LAX and return). 

It's pretty unfortunate that this means they will remove the A330-200 on QF141/QF114 SYD/AKL/SYD. I kind of liked flying with the long-haul business to and from Auckland. Third-World problems, of course.

They could cancel Singapore-Frankfurt if they were really desperate?

DrTGanguly

Qantas - Qantas Frequent Flyer

Member since 20 Nov 2011

Total posts 107

I think it would be a long stretch to imagine QF abandoning the Kangaroo route.  I realise this is subjective observation, but I have been on that route many times and its is usually pretty full.  By withdrawing from BKK - LHR and HKG - LHR the should see pretty full cabins all year round through to London.

Joyce has openly said that by consolidating the Kangaroo route through Sydney, and only on A380s from now on, they will reduce operating costs and make those routes more profitable.  Even if at the end of the day they are barely breaking even on those routes to main tain customer base/business clients they need to be able to offer competition on that route.  At the end of the day I think you will find that most carriers struggle to make much profit of the Europe - Asia/Australia routes.  Thai have openly stated their issues with profitability on the Kangaroo route and Malaysia underwent a rationalistaion of there Kangaroo operations a few years ago based on profatability issues.

wilsoni Banned

wilsoni Banned

Qantas - Qantas Frequent Flyer

Member since 28 Sep 2011

Total posts 302

Good point. Joyce has said QF will not prop up the past at the expense of the future. But if they struggle to make a profit that's just what they'd be doing on the K route. It's iconic and it's part of the fabric of the old Qantas, but it's overserviced and many of the choices (EK, SQ in particular) do it cheaper and better especially in premium cabins. 

Dunc

Member since 30 Sep 2011

Total posts 25

I do 10-12 European trips a year and maybe 2 or 3 are London, Frankfurt. Qantas lost me a few years ago due to hubing out of the above and to me this is the down fall of Qanats. Middle Eastern or Asian airlines allow me to hub on the way and no change of airlines.  Being based in Melbourne you realise how Sydney centric Qantas has become and I would rather fly China Airlines than Jetcrap. Hopefully the 787 will save them if they can wait that long. IMO Joyce hasn't a clue, since Dixon went so did the share price and the airline. Yet the new hubs in the States make sense. BA is not an option as I am back to Heathrow, Cathy is mucho better but I will do Cathy to Hongkers not Qantas. 2 cents worth. Oh and if you compare fares on the A380 SA is often dearer than Qantas, Emirates can be a bit cheaper but the other half has issues if I fly Middle Eastern Airlines. It's hard enough to burn the points I earn on Qantas domestic and yeah Virgin is starting to look more attractive every day.

DrTGanguly

Qantas - Qantas Frequent Flyer

Member since 20 Nov 2011

Total posts 107

Dunc I agree that QF has concentrated many routes through SYD, but dont forget from Melbourne you have daily A380 flights to Europe and America.  I agree that The BA CE 'business class' flights in Europe arent glamorours, but then neither are many of the onwards connections that Emirates and Etihad offer to europe.

 

I agree that the Joyce view of the airline has been far less optomistic, he seems to think that he must contract QF internation whilst 747s and 767s still ply the skies, then expand when its an A380/787 fleet......it seems to me that the QF group can afford to support the int. operations untill modernisation and recovery take effect.

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