QF A330 New Business Class Has anyone seen the new SAS Airlines business class?

QF A330 New Business Class

Has anyone seen the new SAS Airlines business class? Looks an awful lot like the mockups of the QF A330 seat. Anyone think this is the layout they are going to go with in the A330s? It seems different than the normal staggered layout, looks better with more space.

http://boardingarea.com/onemileatatime/2014/05/28/scandanavian-airlines-sas-new-business-class/

I haven seen them, do you think it is the same designer?

Qantas said their seat was designed by Marc Newsom, but maybe he just customised it?  The SAS one looks identical, and really comfortable.

RealKid: designed/customised is interchangeable for some people; yes, both the QF and SAS seats from based on the Thompson Vantage XL platform (which I've seen and sat in). Each airline then had a designer give the base model a bit of a going-over. Qantas had Marc Newson do theirs and his work was more extensive than SAS.

Thye are both based off the same reference design - Thompson Vantage XL.

Qantas has just customised theirs a bit more.

Cool.  Which airlines use the Vantage XL now? 

Off topic: seems excessive for the transcon legs.

Its a relatively new design (launched at trade fairs in 2013) - so far Aer Lingus, Qantas and SAS are the customers one can find on the web, but don't think any are in service

The previous version - Vantage - is widely used by Swiss, Delta, Air Canada, Austrian

i do love the solid deep side stowage located next to you and handy for stowage of laptops/tablets/personal books/paperwork/papers etc...and i'm guessing because of it's solid/deep nature, it will be certified to be used as stowage for takeoff/landing... along with QFs larger side 'bench' area .. something the SAS (and other versions) can't achieve.... believe it or not..QF seats may look minimalist/boring to some...but I think Marc Newson has put alot of thought into the 'design', for max pax utilization/convenience...no 'bells n whistles'..but lots of practicallity..this guy is highly respected in the design world

im fairly confindent, most if not all, commercial airlines' seats come from a 'stock'/'footprint' that are certified (safety regs) to be installed on aircraft...then tweaked/personalized by each airline while still maintaining their certification...way more cost effective than an airline 'starting from scatch'/designing/building/going through the certification process (and associated increase in costs involved)...just to get a seat installed