Hilton Melbourne South Wharf to become Pan Pacific Melbourne
By David Flynn, March 5 2017
IN BRIEF | The Hilton Melbourne South Wharf will be rebranded as the Pan Pacific Melbourne later this year.
Singapore's UOL Group – which owns both the Pan Pacific and Parkroyal brands – will pay $230 million for property.
"The acquisition is part of the group's plans to expand its hotel property portfolio and hotel management businesses in the Oceania region" the company said in a statement.
"The property will allow the group to have a bigger presence in the city of Melbourne in addition to its Parkroyal Melbourne Airport.", adding that "the acquisition may also allow the group the opportunity to enhance the collective operating efficiency of the group's current hotels in Australia, through economies of scale and greater brand awareness of 'Pan Pacific' and Parkroyal."
This will be the brand's second property in Australia, alongside the Pan Pacific Perth.
David Flynn is the Editor-in-Chief of Executive Traveller and a bit of a travel tragic with a weakness for good coffee, shopping and lychee martinis.
20 Feb 2012
Total posts 66
So no more Hilton for Melbourne. Other than the double tree. I wonder why Hilton chose to get rid of both it's properties (East Melbourne and South Warf)
Qantas - Qantas Frequent Flyer
07 Feb 2015
Total posts 150
Both properties were sold by the old owner and new owners decided not to use Hilton. I guess Hilton didn't have much choice in these cases. However Hilton could work harder to recruit new properties instead of leaving a gap in one of the biggest hotel market in Australia.
Qantas - Qantas Frequent Flyer
21 Jan 2014
Total posts 320
The offerings of Hilton and also IHG in Australia would leave one to conclude we are not a market they consider with a high regard as opposed to many of the Asian brands which are expanding in Australia.
18 Apr 2015
Total posts 67
Same could be said about Hyatt in Oz
Qantas - Qantas Frequent Flyer
08 Sep 2012
Total posts 236
In fairness, Hyatt has just opened Hyatt Regency at the old Four Points site in Darling Harbour.
21 Jul 2012
Total posts 128
Outside of Australia, Hilton tends to be more of a mid-range 3/4-star brand, so the 5-star South Wharf was a bit of an outlier. My guess is we'll see a Conrad open in Melbourne at some point instead.
American Airlines - AAdvantage
13 May 2017
Total posts 2
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