Revealed: Airbus A380 first class concepts
These early Airbus concepts hinted at the shape of superjumbo suites to come.
Despite Airbus’ decision to stop building the A380 superjumbo in 2021, the double-decker jets will still be flying until well into the next decade – and there’s no denying the impact this colossus of the skies had on redefining the travel experience, especially for high flyers.
The A380 ushered in a new era of private first class suites, chic cocktail bars and elegant lounges, indulgent showers, even a duty-free store thanks to Korean Air, and reached its pinnacle in Etihad’s extravagant three-room Residence suite.
(Sadly, the world never got to see the casino, gym and beauty parlour promised by Sir Richard Branson for Virgin Atlantic’s unfulfilled A380 order.)
And when Airbus formally launched the A380 in December 2000, the plane-maker had already developed its own concepts and mock-ups to give airlines a hint at the possibilities it unlocked.
Foremost among them was what Airbus called ‘super first class’, resembling a modern take on the private berths of European railways.
Several elements of this A380 first class concept made their way into the real world, beginning with the sliding doors of early A380 customers Singapore Airlines and Emirates.
The concept of a seperate armchair and bed, which was later seen in Lufthansa’s Boeing 747 first class of 2011, followed by the A380 first class suites of Etihad and Singapore Airlines.
The ‘bed’ actually wrapped around the end of the suite, making it more of a couch or settee.
This approach was later revisited by European agency Yellow Window in an early pitch for Cathay Pacific’s Boeing 777 first class, which eventually took form as Air France’s 777 first class.
London-based design agency Acumen has since evolved this to what it calls ‘First Place’, with a leather armchair complementing an innovative chaise lounge which passengers can remain in during the taxi, take-off and landing stages of a flight.
The A380 upper deck as an upper class club
But there were no middle suites in Airbus’ A380 concept: instead, the upper deck was imagined as more of an elite upper class club.
Lounges and cafe-style seating in the areas between the suites created a social space where first class flyers could mix and mingle.
The very front of the upper deck, on either side of the staircase to the main deck, was tapped to provide an elongated lounge nook on one side, with the other side featuring what Airbus described as a “kingsize bathroom” which could incorporate a shower.
Again, several A380 airlines have followed Airbus’ lead, ranging from the original Qantas A380 lounge – which has thankfully since been transformed into a far more appealing and useful space – and the luxe first class bathrooms of Qatar Airways and Singapore Airlines, for example.
Another flight of fancy was this alternative take on the front of the A380’s upper deck, incorporating a full-service dining counter flanked by several semi-private nooks between curved partitions (all of which was delivered with a very odd aesthetic).
And we simply don’t know what to make of this attempt to convert the upper deck nose into a open-plan mix of chairs, beds and lounges.
Since then, few airlines have shared their own first class concepts, preferring to showcase the real product.
However, French designer Jacques Pierrejean sparked initial inspiration for Singapore Airlines with a series of ‘what if’ treatments to illustrate how first class on a commercial airliner could channel the ‘five-star feel’ of a high-end hotel.
That included a lobby-style entrance with a standing bar for drinks and snacks – similar in some aspects to Etihad’s A380 Lobby between its upper-deck first class and business class cabins – along with a private dining room.
As Pierrejean explained to Executive Traveller at the launch of SQ’s second-gen A380 suites in 2017, these concepts were never intended to enter the realm of reality – only to spark the imagination and challenge conventional notions of first class.
“Our concept was the idea of a passenger who stays at a (luxury) hotel, he should find this type of hotel room on the flight... with different functions for day and night.”
“In this way, as per a hotel room, you can live onboard free to rest, to sleep, or to work at any time without be disturbed by the general cabin lighting of the aircraft or your neighbours.”
As his work with Singapore Airlines progressed, the concepts became more grounded and Pierrejean zeroed in on creating oversized first class suites, codenamed ‘Skyroom’.
These closely mirrored the final product, albeit with more of a European feel which wouldn't look out of place as a first class compartment in a high-speed train as it raced across the continent.
Stay informed: Click here to sign up to the free Executive Traveller newsletter
17 Nov 2023
Total posts 43
The final SQ Suites product was and is an absolute winner!
Hi Guest, join in the discussion on Revealed: Airbus A380 first class concepts