British Airways' new first class, business class amenity kits
By David Flynn, July 26 2017
British Airways' continued push to woo premium travellers will see the airline roll out stylish new amenity kits for first class and business class flyers.
Tony designer department store Liberty London has refreshed BA's first class kits in this dusky and pleasingly not-black textured washbag for men...
... and a colourful print for women.
As before, the male washbag features product from The Refinery of London, while ladies are pampered with skincare items from Aromatherapy Associates (including a 'triple rose' renewing moisturiser, hydrating hand lotion and renewing cleanser).
In business class, luxury lifestyle brand The White Company has been entrusted with both amenity kits and bedding as part of BA's Club World refresh.
The new Club World amenity kits come in an elegantly-designed bag from The White Company and contain products from the upmarket retailer's Restore & Relax Spa Collection along with a soft jersey eye-mask.
The Club World bedding range will include a 'day cushion' which doubles as a lumbar support when working or relaxing during the flight; a "bespoke, luxuriously soft large pillow and white cotton pillowcase"; and a soft woven blanket with satin trim and a specially-developed luxury duvet, laid over a padded mattress cover.
In northern autumn BA will launch its restaurant-style 'premium dining service' for Club World, with passengers selecting freshly-prepared starters and desserts from display trolleys.
Read more: British Airways wants you to eat better, sleep better
These and other measures will lead up to the debut of a new Club World business class seat from early 2019, which is slated for BA's long-range Airbus A350-1000 and Boeing 787-10 fleet but could also appear on other jets such as the Airbus A380 and Boeing 787-9 and Boeing 777-300ER.
Read more: British Airways' new Club World business class seat for 2019
David Flynn is the Editor-in-Chief of Executive Traveller and a bit of a travel tragic with a weakness for good coffee, shopping and lychee martinis.
29 Jan 2012
Total posts 184
British Airways Club World - simply don't bother. Far better alternatives out there for less.
Singapore Airlines - KrisFlyer
14 Jan 2014
Total posts 340
Couldn't agree with you more!!
Qantas - Qantas Frequent Flyer
08 Sep 2012
Total posts 236
The food looks good though! Do&Co, same people as Austrian and Turkish Airlines
13 Sep 2016
Total posts 174
Jeez, some people never happy. BA first class is pretty decent, not 'up there' with the private suites of Emirates, Etihad and SQ but still a solid offering.
Qatar Airways
06 Jul 2016
Total posts 47
Interesting that they're introducing bed linen in J. I assumed the lack of it today was because there is no storage space for it before or after use, because of BA's sardine-can cabin layout.
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