What was the reason why didn't Qantas upgrade all of it's 747's to the A380 product?

What was the reason why didn't Qantas upgrade all of it's 747's to the A380 product?

....because the older of the aircraft we're being retired sooner ( so the upgarde was'nt worth the investment)

The older non-reconfigured 747-400s will all be retired by 'early 2016'.

To be replaced by? A330s so far and there are still four to transfer from Jetstar (who are waiting on four 787-8s as replacement).

"Four non-refurbised B747 will be retired by 2016". I'm presuming these aircraft as well as B747-400ER will all eventually be replaced by A380.

Because A(irbus) is always ahead of B(oeing).

I prefer they replace 747 with 748. May be 380 more economical. May be it even more advance. I am not sure in either. But I 100% positive that 380 uglier than 748

Don't think airline companies are as fussed with the aesthetics of the aircraft as they are about its economics and revenue-making performance. If airlines truly focused on how they look we'd all be flying Concordes and B747 from Sydey to Melbourne.

I think it's because the 747s are going to retire soon and it just isn't worth the loss and the extra gain.

The bigger question for me is why Qantas isn't introducing all direct aisle access seating in J, other than on A330.

and, why aren't they adding W to the A330s (when SQ, CX and JL all have/are adding some amount of W seats to their Australian flights). Just 2 rows (12-14 seats) would be enough.

They'll likely add the newer style J seats to the 380's around 2017/18 when the last 8 (hopefully) start arriving.

A couple of reasons:

1) They thought they would be retiring all the non-refurbs by now because they would have been replaced by either new A380s of 787s (the orders for both have been pushed right back)

2) Its not economical to refurbish planes just before retirement

3) They are placed onto routes that have little or no competition (ie JNB) so no need to offer a world class product.

How is Qantas going to retire the last 3 non reconfigured 747s? Can they retire another through new America schedule or replace the 747 from Sydney too Hong Kong with a reconfigured A330? Whats their plan to get it down to 9?

Tokyo flights are currently using 2 747/day. They can retime those to only use 1 aircraft and/or change SYD-TYO to a 330.

If need be, mainland North America can be reached by the 330s with a stop somewhere in the Pacific.

It'll be the four A330s still to come from Jetstar that replace them. Then the gradual intro of 787-9s next year. 

What would they do with more A380s?  The key legs of London, Dubai, LAX and DFW are covered.

They pushed the 789 options back into 2017. We still don't know if/when they will firm up the options into orders. They'll have to do so by late this year if they want those 2017/18 delivery slots.

They'll need 747s or A380s for South Africa/South America flights unless CASA allows higher then ETOPS 180 for Australian carriers.