Emirates is expected to unveil something new for its Boeing 777-300ER fleet in the coming weeks, and the mystery product could be showcased alongside the redesigned Airbus A380 bar at Berlin's annual ITB travel expo from March 8, 2017.
The Gulf powerhouse has teased media with the promise it will "launch a series of new cabin products and enhancements in 2017 for both its A380 and Boeing 777 fleet" as part of a multi-million dollar cabin interiors upgrade programme."
We've already had a first glimpse of the superjumbo's new-look lounge (below) which will be fitted to all new A380s from this year – although aircraft already flying will make do with the airline's original yet still groundbreaking design.
The Boeing 777-300ER's business class has already received its long-awaited – and to many business travellers, disappointing – upgrade.
And at last report Emirates' new premium economy class was still almost a year away, with Clark stating in December 2016 "we are at the stage of finding what form [premium economy] will take... I would think within the next year to 18 months we will have it in the airline, hopefully up and running."
So what else does that leave in the chamber for the big Boeing jets?
We know that Emirates is beavering away on new first class suites for both the A380 and Boeing 777 fleets, with Emirates CEO Tim Clark tipping the luxe cribs would go into production in late 2017.
Is there a chance that Emirates' new flagship first class suites will take the spotlight at Berlin, with a 'big bang' reveal ensuring global publicity for Emirates? Or is this something else again just over the horizon?
All will soon be revealed...
David Flynn is the Editor-in-Chief of Executive Traveller and a bit of a travel tragic with a weakness for good coffee, shopping and lychee martinis.
Air New Zealand - Airpoints
10 Aug 2015
Total posts 79
A bar on the 777 please!
QFF
12 Apr 2013
Total posts 1560
And a shower. And spa. And sauna. And gym. Table tennis would be nice touch also. And snooker.
But above all please rid off that ugly absolutely tasteless plastic wood.
Emirates Airlines - Skywards
11 Mar 2015
Total posts 190
and where could they put it??There is no space for it and they won't take out 2-3 rows of seat for a bar-just order your drink as other people do!
Air New Zealand - Airpoints
10 Aug 2015
Total posts 79
The same could be said for the A380 but they did it. Can order from the seat there also. Anyway no harm in wishful thinking!
24 Aug 2011
Total posts 1207
9 abreast in Y would make their product class-leading; unfortunately I don't think this is very likely.
QFF
12 Apr 2013
Total posts 1560
"The Boeing 777-300ER's business class has already received its long-awaited – and to many business travellers, disappointing – upgrade." - link does not work
QF
02 Oct 2012
Total posts 45
They have totally lost the plot with the 777 J class product. What happened to the now industry standard of direct aisle access for all?
Qantas - Qantas Frequent Flyer
29 Jul 2013
Total posts 203
Agree, its one of the worst J configs in the sky!
25 Sep 2013
Total posts 1242
Whatever it is, hopefully it isn't as anti-climactical as QF's PE announcement.
Emirates Airlines - Skywards
11 Mar 2015
Total posts 190
when will the "new' business class will be available on the Adelaide- Dubai flights? anyone knows?-at least the seats goes all the way down not like now which makes sleep non existent-the first class is perfect as I flew twice and 6 times business but still an inferior product comparing to the competition.
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