It seems like diamonds really are forever, at least a select group of travellers who will qualify for lifetime Diamond status in Hilton Hotel's HHonors loyalty scheme.
Beginning next year, the hotel will extend its annual top-tier status to run for the lifetime of members who notch up enough stays at Hilton properties.
Read: The Hilton HHonors loyalty program for Australian travellers
Hilton hasn't revealed how many single nights or consecutive-night stays will be required for that cherished Lifetime Diamond card – but with annual Diamond status requiring 30 stays, 60 nights or 120,000 'base points' (earned at a rate of 10 points per US dollar spent on hotel room rates and folio charges), it's certain to be a lofty goal.
However, a company representative has revealed on the FlyerTalk online community that some of Hilton's "most tenured Diamond members" will "receive their (Lifetime Diamond) invitations in the early part of 2015."
Hilton HHonors Diamond members enjoy perks such as free room upgrades (often to suites), in-room Internet and breakfast, access to a hotel's club floor or executive lounge plus a bonus serve of HHonors points for every stay.
Platinum members of Virgin Australia's Velocity Frequent Flyer scheme also receive six months free Hilton HHonors Diamond status.
Read: Velocity Platinum offers free top-tier status with Hilton or IHG hotels
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David Flynn is the Editor-in-Chief of Executive Traveller and a bit of a travel tragic with a weakness for good coffee, shopping and lychee martinis.
Qantas - Qantas Frequent Flyer
17 Aug 2012
Total posts 2199
Does it come with a giraffe-sitting service?
Qantas - Qantas Frequent Flyer
29 Jun 2013
Total posts 366
Centruion card holders get H'Honors Daimond membership as part of the perks also
Qantas - Qantas Frequent Flyer
23 Nov 2010
Total posts 20
I think handing out Diamond to people who don't have qualiying stays de-values the membership. It shuld only be for those who actually do stay and "earn" the reward, rather than given it because you happen to have a fancy credit card.
Qantas - Qantas Frequent Flyer
29 Jun 2013
Total posts 366
Hi Rob,the idea of giving daimond membership to centruion users is they are high end spenders and normaly own the company! So Hilton is hoping they will get the company's buisiness through their Executives and sales team using hilton hotels
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