Singapore Airlines to overhaul SilverKris airport lounges
By David Flynn, August 23 2012
Singapore Airlines is working on an all-new design for its SilverKris airport lounges next year, and its Sydney Airport lounge will be the first to receive the multi-million dollar make-over in mid-2013 before it's rolled out to all SilverKris lounges worldwide.
The design will be crafted by Singapore-based architectural and interior design firm ONG&ONG, which interviewed frequent flyers about their experiences of airport lounges and travel in general before presenting their winning pitch for the new look.
“Apart from providing customers with an inviting and exclusive contemporary space, the next generation of SilverKris Lounges will meet the changing needs and expectations of both business and leisure travellers and better integrate the ground and air travel experience" said SIA’s Senior Vice President Product & Services, Mr Tan Pee Teck.
“Many of our customers tell us that the moment they step on board a Singapore Airlines aircraft, they feel an immediate sense of ‘home’. We hope to replicate that ‘home away from home’ experience in our lounges, along with the warm Asian hospitality that Singapore Airlines is renowned for."
In addition, the SilverKris Lounge at Melbourne Airport will be undergoing expansion and renovation works.
Due for completion around the end of November, the improvements will offer increased seating capacity as well as a new dining area.
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David Flynn is the Editor-in-Chief of Executive Traveller and a bit of a travel tragic with a weakness for good coffee, shopping and lychee martinis.
Qantas - Qantas Frequent Flyer
04 Nov 2011
Total posts 359
Certainly not before time for Melbourne. Its been in need of an overhaul for some time. Pity they cant add any natural light though.
Qantas - Qantas Frequent Flyer
23 Aug 2012
Total posts 130
SQ is probably responding to QF refurbishing its 1st lounge at SIN. Maybe SQ could consider doing something to the horrid Krisflyer Gold lounge (without showers and toilets) at SIN. The state of the KF Gold lounge shows how much SQ cares about its elite frequent flyers.
Asiana Airlines - Asiana Club Diamond
24 Aug 2012
Total posts 15
"elite frequent flyers" on economy are worthless to airlines, compared to First Class passenger revenues.
04 Nov 2010
Total posts 670
Hi Wayne, I don't think SQ is doing this as a response to QF refurbing its Singapore lounge. As the article says, this is a worldwide initiative across all SilverKris lounges, Qantas' SIN lounge would barely be on their radar because it's nothing great and even after the refurb won't be a major factor in gaving people fly QF vs SQ, whereas SQ's Singapor elounges are its 'flagships', so what QF does at Changi really isn't much of a threat overall.
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