United Airlines to launch Premium Plus, aka 'premium economy'

United could gold plate their seats and offer them for free - I'd still never fly with them again.

I wonder if this will replace Economy Plus.

United will need to go along way to create the cabin impression they are seeking. It is more than just putting in a new seat/cabin style and offering a 5th avenue blanket.. Will be interesting to see the final offering and pricing, but won't hold my breath.

I find the major American Airlines (United, American, Delta) all so old school.

And it’s about time... now the lucrative pacific market will have not just QF holding a monopoly on Y+ and then VA with their reasonable fares, but AA, DL soon, and then UA as well. This will see the Y+ fares decrease across the airlines in the same way that J fares hit as low as $5K on these airlines when they run promo sales.

It is so sad to see the decline of U.S. flagged airlines. I refuse to fly them internationally. Give me SQ, JAL, AZ or Quantas. I worked in Asia for ten years and realized that the American airlines must require that their cabin staff be former prison guards! They are so put out to have to serve you. United can come up with any new name, seats or other gimmick but it's still United, uncivil service. Unless their staff can have a complete attitude change I see no reason to ever fly them. I'm one disgruntled American.

I wouldn't hold my breath. UA announced Polaris business class in June 2016 but the first aircraft fitted with the (already outdated) new seats wasn't flying internationally until well into 2017 - and it was only one. The fleet isn't planned to be fully Polaris for many years. I imagine the PE cabin will be the same.

I would love to know how many of the people who continually rubbish United have actually flown on them recently. I have flown United Polaris several times in the past year and the comfort of the seat, the professionalism of the crew and the quality and speed of the meals was better than QF and VA. I would fly them again in an instant.

Stuart's world makes a logical argument. After being burned by United's service over the years I'm rather hesitant to even give them another chance. Maybe I should try a flight which offers true Polaris service and see if they have changed. If the cabin staff is professional and courteous I'll be most surprised and appreciative. If not, you will certainly hear about it! LOL!

I have reservations for August to fly to London and Scotland and upgraded to economy plus.

Sharon55 I suspect a lot of these people haven't flown United in a long time. The product from Australia now is solid - modern, reliable Dreamliners with better food than the old days and cabin crew who really seem to enjoy flying Down Under. I have flown United often of late and they have impressed!