United unveils new business class, first class amenity kits

Passengers flying with United Airlines in ‘BusinessFirst’ (business class) and Global First (first class) can soon enjoy new amenity kits with products from Cowshed Spa: a premium spa and lifestyle brand from London-based Soho House & Co.

Taking wing from August 1, the new kits will appear on United’s flights from Sydney and Melbourne to Los Angeles and also from Sydney to San Francisco, along with the airline’s other intercontinental flights.

Guests in both classes will receive Cowshed moisturising hand cream, Lippy Cow natural lip balm and a chamomile refreshing towelette, while passengers in Global First will also get a Cowshed quinoa hydrating daily moisturiser and a jasmine toning eye balm.

Amenity kits will too contain the obligatory socks an eye mask, along with tissues, ear plugs, a toothbrush, toothpaste and dental floss.

Styled to reflect the scents of an English country garden, United hopes the new products will help to relax its premium travellers, with a selection from the Cowshed range also found in many of the airline’s United Club lounges and in the restrooms on-board.

“Soho House’s Cowshed skincare products will be a fresh addition to the products and services we offer premium-cabin customers on United,” said Tom O’Toole: the airline’s Senior Vice President and Chief Marketing Officer.

“This is another step in enhancing our customers’ experience in flight and on the ground,” he added, with other improvements including new United Club lounges for Chicago, San Francisco, Hong Kong and Tokyo, and a complete overhaul of its terminal and lounge facilities in Los Angeles.

Read: United overhauls Los Angeles lounge, LAX terminal

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Chris C.

Chris is a a former contributor to Executive Traveller.