Virgin Australia Velocity reaches the six million member milestone
By David Flynn, May 4 2016
Virgin Australia's Velocity Frequent Flyer program has topped the six million member mark, following a sign-up surge fuelled by the scheme's alliance with BP.
Velocity experienced a peak flow exceeding 40,000 new members per week due to the 'points for petrol' partnership, which has reportedly also increased BP's share of the overall market.
Velocity CEO Karl Schuster is now teasing "something big" for the Velocity/BP playbook in the months ahead as he works to reach seven million members by 2017.
Qantas reported membership of its Qantas Frequent Flyer scheme stood at 11.2 million members in its half-year financial results.
Also read: Qantas vs Virgin Australia: which is best for frequent flyer award seats?
Velocity was last week gonged as Program of the Year in the Middle East & Asia/Oceania category at the 28th annual Freddie Awards, which sees three million frequent flyers around the world vote for their favourite scheme.
Velocity also won Best Redemption Ability and Best Customer Service, both in the Middle East & Asia/Oceania region.
Also read: The five best credit cards for earning Virgin Australia frequent flyer points
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David Flynn is the Editor-in-Chief of Executive Traveller and a bit of a travel tragic with a weakness for good coffee, shopping and lychee martinis.
Virgin Australia - Velocity Rewards
26 Feb 2016
Total posts 96
VA's program is designed for members mainly flying domestic routes, and it is too kind to give gold+ status to members who mainly fly the international long-haul flights (either code sharing or not). I'm not sure if this is sustainable since the SQ and AirNZ lounges have already been full of VA's gold/platinum members.
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