Woolworths to make it easier to earn Qantas Points?

Remember that if you use a Flybuys card at Coles you can convert the points into Etihad status credits/points (can't remember if it is either one or both).

Woolworths should stop this marketing gimmick and focus on its core business. It's range of house brand products is lame compared to Coles. Coles is really exceeding my expectations and turning its house brands into the kind of trusted products you get at Marks & Spencer, Waitrose and Sainsbury.

There doesn't seem to be any Waitrose or Sainsbury in Western Australia, just that other English one, Aldi.

ALDI is German.

I inferred that TRB was just talking about how Coles and the British supermarkets have been able to create successful house brands and private labels and Woolworths hasn't.

I like house brands and private labels, simply because they are (now usually) just as good for quite a bit less, simply by cutting out the corporate middlemen (and associated costs like advertising), which in theory means a better deal for the suppliers (until the supermarkets squeeze) and customers (until the supermarkets hike).

Correct. I like them because I'm a tight arse! How else am I going to afford business class flights :p

Their whole marketing campaign is a shambles - confusing and inconsistent at best.

Coles are clearly miles ahead when it comes to their marketing and loyalty program, and in the near future I would expect them to team up with Virgin to go head-to-head.

It's not just a shambles - it's an omnishambles!

Totally agree. I spend close to $200 a week in groceries and was getting next to nothing from Woolies under the new scheme. Have gone to Coles, earning points maybe not be as good as the old Woolies scheme, but for every dollar I receive something. Also of late many bonus offers and double/triple points.

TAS is not part of the Woolworths rewards program. Part of the deal when Woolworths aquired  Roelf Vos and Purity was that the existing Frequent Shopper Club would remain in operation. If Woolies replaced the FSC and expanded WOW Rewards into TAS, the old owners of  Roelf Vos and Purity would have rights to take back those stores.

I got that one too.... didn't bother with it as if Qantas want so much of my Time and in such detail....then maybe they shouldn't have offered such an insulting 100 qf points as a reward...

Normally I would have been a suitable candidate to fill such a survey as I see it as a good mechanism to improve the service we WANT them to provide us... but I think they blundered with their token reward.

I don't think it will. The system treats it as a method of payment without an option to use it or not.

I have not had a single transaction over $10 since I got WOW$16 on Dec 24. I've split shops over 3 or 4 different transactions, all under $10 each.

I dont see what's genuine about Woolworths choosing for you which items you earn points on.  And so far I've found they're the items which clearly no-one buys or their margins are the highest on.

At least with the flybuys program, it's a blanket earn - even if the redemption is lower.

I dont do anything special or even buy that much, I only shop for items I want yet quite often I get $10 off my next shop or some type of cash off rebate, along with offers of spend $100 in one shop (regardless of the items) and get $10 off. Have never got that with Flybuys! But still prefer QFF points over anything else.

Yes, I reckon the new program was designed by a couple spreadsheet jockeys who have never enjoyed an award flight.

The did survey a limited amount of members before changing it... ~1400 out of 9 million.

They asked leading questions to get the answers they wanted, then changed the program with a complete lack of understanding of what people did with the points, claiming that few people had used the points during the last year, and they never mentioned anything about the woolworths points people who did not link to QFF were getting.

I know. Woolworths lost a lot of customers when they changed programs and not many have returned.

The person running the program used to run Flybuys when it first started.

The old Everyday rewards program was just fine the way it was. The only thing that needed changing was an option to earn points on the first $30 instead of earning a fuel discount. (eg, spend $40, get 40 points instead of 10 points and a fuel discount)

The problems Woolworths has been having has little to do with the stores themselves. The store staff do what they can with what they have. The main problem is the people above the stores. People in head office just don't listen to what customers (or stores) are telling them. In many cases, when customer levels drop, they blame the store.

One of the major foucs topics in the company is "Customers putting us 1st"

If enough people contacted the CEO (Brad Banducci) or head of supermarkets (Michael James), they might start to get the idea.

I hope all these comments make their way to Mr Banducci..

emails for many people at that level are formated first letter surname @ woolworths

(eg dflynn @ woolworths .com.au)

They sort of already have.

EY is linked with Flybuys/Coles. You can earn EY points when shopping at Coles, then convert them to VA points.

You can't convert Etihad Guest miles into Velocity points, you can merely use those Etihad Guest miles to book flights with Virgin Australia.