What's next for Virgin Australia internationally?

They probably need to be more strategic with fewer alliances that work better for both the airline and frequent flyers alike. Concentrate on SQ, DL and HN whilst continuing alliances where helpful for intermediate destinations such as HA. For NZ (the country) fly direct from some of the smaller ports to an Australian hub and distribute from there. Eg Hamilton-Syd would give northern Kiwis access to the Australian domestic market and international connections with just as few hops as Hamilton-AKL-(Syd) (although Sydney would benefit from a domestic/International VA terminal). There are other ports that might work this way as well, plus you could potentially use fully kitted 737s to do add ons to other links (like in the old days). 

If Qantas are going long haul, single leg through North America and Europe - Virgin should look to do the opposite. Singapore, Abu Dhabi and then London. This gives people the option to so small legs and perhaps overnight in some of these locations.

wrote:
"Keep flights to LAX, give HKG 12 months, give TT New Zealand. If HKG is a winner, then concentrate on further mainland China ports if available."

think VA need 1 or 2 more B777-300ERs. Surely they could "borrow" one from one of their partners like Etihad, even if just for peak season to USA.

Too many head winds internal and external. Internal - lack of wide bodied aircraft to build an international business and the CEO likely has over stayed his tenure. External - recent QF/ANZ alliance is a big knockout blow, and major partner Etihad struggling and can't see any immediate change to their fortunes. Key partners who are strong are - SQ and Delta. Option would be to join Star Alliance or SkyTeam.

Okay Im a little new to Australian Business Traveller but your article referencing, VA, AY, EY, HNA, VS, AZ, FCO or MXP, SA and HA, DL and SQ is somewhat bewildering. Is this a new code or way of writing things, or just a lazy way of expressing names that if stated would allow everyone to understand the article !

So many armchair CEOs !!!!!! Sheesh.