Plenty of people do not fly PE not for cost saving, but because it doesn't offer enough of a difference to justify the cost. Plenty of my friends fall into this bucket. This could certainly change the equation. 

First class gets green label. If they took 12 months to decide if green label is palatable... 

My frenchy will be on the first flight from Sydney that allows pets heh. He loves his crate. For now they have to  be under the seat in front, but hopefully with a lot of successful flights we can book them seats for their crates and bulldogs can fly with out fear of death. 

First pet allergies dont really result in anaphylaxis. Second how many of the thousands of flights a year with dogs in the us result in diversions? I couldn't find reference to any to allergies.

So you dont fly virgin and this wont impact you at all,  but still feel you need compensation?