Video: Qantas' new A330 Business Suite TV commercial

im interested to know why she looks like a VA F/A.?? ..and many airlines J/C  offer the same seat widths or even less.. and many airlines feature a 'slender actress' in their promos...what's your point??   i'm sure VA will do exactly the same (because they have plenty of VA F/As to sit in their seats) LOL...and i am 100% certain that VAs overall useable seat width/space will be no greater than QFs

I was just mildly distracted that, as she was staring up at the ceiling/camera, how she could watch the monitor on the seat back forward of her (but then in advertising they don't let such things get in the way of a dreamy shot). I also though it strange to mention "a Neil Perry meal in the lounge" rather than the meal on board (I guess a reference to the Sleeper service).

so now people arent allowed to lay down with their eyes open just for the sake of doing so?? i must remember to never have my eyes open WHEREVER i am laying down.. (in an aircraft...on a sofa...in my bed!! etc) ....because it mildly distracts others!! LOL

.....and at the beach..at a park...etc etc etc....i dont want to 'distract others' with my open eyes...lol

undertherader I think you have chosen to ignore the clear meaning given. Nothing states or suggests banning people lying down with their eyes open. The set-up in that ad is that the pax is lying down, watching her inflight entertainment, but gradually falls asleep. However, if you are staring up at the ceiling/camera, it is impossible to see the screen. She isn't even wearing headphones! Therefore despite the narration to the ad, the one thing we can say with certainty is that she is not watching her in-flight entertainment and rather has left the brightly flashing screen on to distract others in the cabin, until an FA shuts it off.

It's designed that way to get your attention. If they say "QANTAS" right off the bat, some people will switch off completely. The way they've done it is so you want to keep watching to see what the advert is about and who it is advertising

What would have said Qantas to you?

You are talking about the old J cabin readosunnycoast aren't you? The refurbed J cabin has direct aisle access from every seat.

Sorry, my mistake.

with all due respect...reados...blah blah blah...get your facts right...the new seats ALL have direct iasle access

You are in a stirring mood today undertheradar, I let the OP know about the error (without being rude about it) 28 minutes before you posted and he apologised before you blah blah blah him about "direct iasle access". What more do you want - ritual bloodletting?

Ritual bloodletting is a standard operating practice on the internet.

I agree, I much prefer hard and soft product being front and centre in these airlines ads rather than those "aren't are aircrew such lucky, sexy, stylish people" (Qantas, Virgin Australia, Singapore Airlines - I'm looking at you!).

Which is why the current Qantas ad campaign is so effective. It's all about the customer experience. Qantas are using that powerful concept of home and family and reconnecting to plug into some pretty powerful emotions. Could you get the same sense of returning to your roots on Singapore, Etihad or Cathay? Very cool product differentiation.

This ad also appeals to the travel experience but in a different way. Much more about what you actually get when you fly with Qantas, almost presented as a value list. I'm guessing its designed to convince current business customers to start spending their money on the premium product again.

Whoever has the ad account is earning their money.

Pretty sure not everyone is going to associate Qantas with 'coming home' since not all of Qantas' customers are Australian. Whenever SQ lands in Singapore the PA always says "To all Singaporeans, welcome home." 

*Accidentally posted comment without continuing. 

Also promoting their aircrew and customer service has been the cornerstone of SQ's adverts, their Singapore Girls brand is world famous. Nowadays they're promoting their product more often than showing their rather attractive flight attendants.

Thing is most of QF's previous adverts were about invoking Aussies in an emotional direction as they are coming home  and now they've taken a fresh direction in promoting a product, to lure not only Australian residents but international consumers as well. 

I don't agree, if you shut your eyes and listen, it almost sounds like a daytime 'Funeral Direct' insurance ad, I was bored from the start. 

Showed nothing about the product, just an attractive woman trying not to fall asleep. I just assumed they were talking about the inflight entertainment, but still wasn't sure. As mentioned before and dare I say it even tongue-in-cheek for fear of ridicule, are we to assume they now have awesome big screens on the ceiling above? That and the fact that I personally found the ad mundane and boring, I wasn't interested in finding out. 

Peach to their own, but they have done much better in the past.

You'd be surprised how many people are keen to see an airline's latest ads and make their call on it.

AusBT have done articles on Air Safety Videos, which a number of readers enjoy going off the comments. Not much difference really.