Virgin Atlantic plans all-new business class for Airbus A350s
By David Flynn, November 3 2018
Virgin Atlantic will launch an all-new Upper Class business class seat in mid-2019, going head to head with the next-gen Club World seat of British Airways.
Both airlines will debut their latest business class seats on Airbus A350-1000 jets, although Virgin Atlantic is more actively talking up its seat as a 'revolution' over its current design (shown below) compared to previous BA expectations of a more measured 'evolution'.
Virgin is believed to have locked down the seat's design ahead of a possible media reveal in the first quarter of 2019, with the seat itself believed to see Virgin adopt a more conventional 1-2-1 layout.
“We’ve seen it, I’ve sat in it, it’s a fantastic seat,” enthuses Oliver Byers, Virgin Atlantic’s senior vice president of sales and customer loyalty.
“What you’ll see is that it’s a next-generation product but it’s incredibly Virgin Atlantic," Byers tells our UK sibling Business Traveller. "It’s exactly what you would think Virgin Atlantic is in terms of the look and feel, the design, the feel of the cabin and the warmth of the environment."
Virgin Atlantic has 12 Airbus 350-1000s on order, with its flights from London to Asia – specifically Hong Kong and Shanghai – tipped to be among early routes.
AusBT review: Review: Virgin Atlantic Boeing 787 'Upper Class' (Hong Kong-London)
“What we really want to do is grow both of these markets over time by first looking at how we can add more capacity through going from a (Boeing) 787 to an A350-1000, and then in the future whether we can have second flights," Byers predicts.
However, the new Upper Class seat isn't expected to appear on Virgin's existing Airbus A330s or Boeing 787s.
Also read: BA to launch new Club World business class seat in July 2019
David Flynn is the Editor-in-Chief of Executive Traveller and a bit of a travel tragic with a weakness for good coffee, shopping and lychee martinis.
Singapore Airlines - KrisFlyer
14 Jan 2014
Total posts 340
This could be very interesting as Virgin Atlantic have has always had an eye for details.. Granted, the current Upper Class is long in the tooth, however, it was revolutionary in its day.
22 Jan 2018
Total posts 98
Seeing as it’s VS, I’ll believe the “revolution” only when I see it.
Virgin Australia - Velocity Rewards
19 Feb 2014
Total posts 439
This isn't about casinos and gyms, this is about a seat awaiting rollout. Virgin across all airlines has got a very good track record of having good quality hard products first.
Air New Zealand - Airpoints
26 Oct 2014
Total posts 12
Well based on pic above it looks like getting more seats in middle. I don't really think that's revolutionary!!
24 Aug 2011
Total posts 1225
That's the current Upper Class.
04 Dec 2017
Total posts 68
Are they still serving 'bangers'n'mash' in Upper Crap? Embarrasing.
Qantas - Qantas Frequent Flyer
07 Oct 2018
Total posts 9
I love sausage and mash with butter melting on it.
Virgin Australia - Velocity Rewards
10 Jul 2017
Total posts 13
I don't like the look of the window seats facing away from the window. I'd prefer them angled towards the windows like on VA's A330's.
Virgin Australia - Velocity Rewards
10 Jul 2017
Total posts 13
They seem to have forgotten that couples like to be able to converse on a flight.
Delta Air Lines - SkyMiles
16 Oct 2017
Total posts 159
To be hoped that they get rid of the "coffin class" layout.
QFF
19 Sep 2013
Total posts 209
I find the existing seat layout, same as used in other airlines, very confining with nowhere to store anything with ready access. Also the confusion when couples who have booked A/B seats realise that wasn't a good move and then the attempts to re-seat them elsewhere. So a change to this arrangement would surely be welcomed.
Qantas - Qantas Frequent Flyer
23 Sep 2017
Total posts 164
That herringbone (or sardine) configuration looks quite disturbing to me.
06 Oct 2018
Total posts 9
Plain terrible seats.
Virgin Australia - Velocity Rewards
13 Nov 2015
Total posts 14
I quite like the original Upper Class, still in use on the 747 and 330 as well as AirNZ, but the one with the glass panels as in the photo is awful, significantly less space around the shoulders, and it really does feel coffin like. That said it is a bit old now and has been overtaken by better products. Hopefully VS will come up with something to leapfrog the competition again as I’m looking forward to trying the VA/VS combo To London via HK.
United Airlines - Mileage Plus
13 Mar 2015
Total posts 79
Horrible design...claustrophobic...narrow that to move out you have to close everything... absolutely it feels like cows on truck to the slaughter... NZ is the same today. it feels "confined" to a slot... BA is the same in different configuration... charging the same or more and making more money... I prefer to go where my money has more value than a cluster.
sq
07 Aug 2015
Total posts 15
looks a bit like the terrible CX - 747 layout I flew with in 2011. A coffin style as already said where no storage and the difficulty of turning made the journey AWFUL. never again!
UA
09 Mar 2016
Total posts 55
My experience of this config on both Virgin and Air NZ is not totally negative. The seat is actually very comfortable and the bed even better. I've had some really good sleeps on them. The FAs dress up the beds to make them even more comfortable (if only SQ would develop a comfortable bed in J). I have never felt like I'm in a coffin, nor too confined. I do hate not being able to look out the window without needing a chiropractor later, and it's not much chop being so eye-to-eye and toe-to-toe with people I don't know and don't wish to know (my, some people have ugly feet and hideous socks.)
13 Feb 2017
Total posts 21
The seat shown isn’t the current model - it’s the failed Upper Class Dream Suite which was too tightly packed.
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