Qantas signs Aussie model Jessica Hart as "trend consultant"
By David Flynn, May 16 2015
A fashion-centric reinvention of the Flying Kangaroo continues this week as Qantas brings Aussie supermodel Jessica Hart on board as the airline's first 'trend consultant'.
The Sydney-born and now New York-based Hart, who has featured in Victoria's Secret shows and Sports Illustrated shoots, appears to be a long-time Qantas fan.
She'll work with Qantas to ensure the 94 year old airline has a modern edge, in the same vein as Martin Grant's chic uniforms...
... and the choice of Kate Spade amenity kits and Aurora Spa skincare products.
Hart's role will be "to connect what’s trending in fashion to what Qantas customers can experience in-flight and on the ground," the airline says, "in an arrangement that will draw on her knowledge of global fashion and lifestyle trends to work on projects benefiting Qantas Frequent Flyers."
“Jessica will bring a fresh eye to some terrific initiatives we are looking at to bring extra style to the Qantas experience" adds style-savvy Qantas exec Olivia Wirth.
Hart's first project: creating a unique 'Feels Like Home' scarf with local designers Bird and Knoll to be launched in September and sold through David Jones and Qantas.com for $298.
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David Flynn is the Editor-in-Chief of Executive Traveller and a bit of a travel tragic with a weakness for good coffee, shopping and lychee martinis.
Qantas - Qantas Frequent Flyer Platinum
07 Feb 2013
Total posts 548
"Gosh I love qantas hands down the best airline in the world" - thank god they arent paying her to tweet or for PR!! Seems like another overpaid celebrity "ambassador" role
21 Apr 2012
Total posts 3006
Well you've got to keep the egg beaters going to maintain the froth!
Qantas - Qantas Frequent Flyer
18 May 2015
Total posts 2
The tweet was from 2010
02 Jul 2011
Total posts 61
And who is going to buy a $298 scarf?
12 Jun 2013
Total posts 732
Lots of people. But who is going to buy a $298 Qantas-branded scarf, that's the question.
Qantas - Qantas Frequent Flyer
28 Feb 2014
Total posts 143
"Just boarded my Qantas flight to BA" ? Does she mean British Airways? Or am I stupid and dont know an abbreviation for a country?
14 Jun 2013
Total posts 352
That tweet's from 2010 when Qantas used to fly to Buenos Aires, in 2012 they shifted to Santiago (the hub of OneWorld partner LAN).
Qantas - Qantas Frequent Flyer
10 May 2011
Total posts 732
She meant EZE.... I hope she get's a crash course in airport codes!!
24 Oct 2010
Total posts 2563
I suggest she didn't mean 'EZE', and that like almost all travellers she's tallking about the name of the city she's flying to, not the airport code. Not everybody's an avgeek obsessed with three-letter IATA codes :P
Qantas - Qantas Frequent Flyer
26 Jun 2014
Total posts 37
Stupid, stupid, stupid.
QF
18 May 2015
Total posts 2
Bring back Deborah Hutton I say. Reliable and beautiful, like a good 747.
Virgin Australia - Velocity Rewards
10 Jan 2012
Total posts 258
Yes! Someone should tell Qantas that if they want people to 'feel like home' when on their planes, they need Deborah back ASAP!
Virgin Australia - Velocity Rewards
10 Jan 2012
Total posts 258
What's up with the tail of OQC? Surely there was one widebody at SYD with a fully painted tail they could have had her pose in front of?!
Virgin Australia - Velocity Rewards
10 Jan 2012
Total posts 258
Oh my mistake, it's just the rudder off-centre.
30 Aug 2013
Total posts 438
Why did they pay a model to design fashion? Models wear what they are told to wear, not what they think is fashionable. Its a bit like getting a flight attendant to fly the plane - they're vaguely familiar with the cockpit but actually have no idea how to fly it.
Why wouldnt you get a fashion designer to design fashion?
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