Singapore Airlines' new regional business class for Boeing 787-10, Airbus A350

1. The photo is of the current SQ business class (on the Boeing 777, also seen on the A350), and it's used merely for illustrative purposes, because no photos of the new seat have been released;

2. We don't have any more information on the configuration, eg fully-flat or not - if we did have such, it would have been included in the article.

"Please confirm that these seats will be fully flat."

Oh yeah, I bet they will be.  The only question is whether they'll be: 1) Inclined lie-flat(a.k.a. ski slope or current SQ regional route std) or

2) horizontal lie-flat or

3) horizontal lie-flat with direct aisle access for every seat(i.e. SQ's current longhaul std)

I think SQ, unlike most of its non-AU competitors, has been in a tricky situation re what J seat std to use on AU routes.  Per SQ network definition(Actually also the typical industry definition worldwide), 8hrs block time is the dividing line between medium-haul(i.e. Regional in SQ-speak) and longhaul.  Unfortunately except PER,  almost all SQ routes to/fm AU hover just slightly above or below the 8hrs mark.

In contrast, all CX routes except PER+CNS are clearly beyond 8hrs block time.  Similar story re all Chinese carriers, let alone the Gulf Big3.  As a joke, I refer to the situation as the curse of SIN being too close to AU....

Fm SQ(Actually any carrier) fleet product planning perspective, inclined lie-flat J seat is a more than reasonable std for most SQ regional routes with block times from 1hr(e.g. SIN-KUL) upto 6-7hrs(e.g. SIN-KIX).  Actual cruise duration for such routes allows  no more than a few hrs of nap(e.g. below 30mins on SIN-KUL) @ best and difficult to justify the significantly higher cost(And inevitably higher fare) for a full blown horizontal lie-flat J product.

So 1 way or the other, there's no question SQ will still need a regional J product that's NOT horizontal lie-flat.  The only question is whether to use such regional J on AU routes.  And by observations over the yrs, SQ's answer to that question has been to deploy horizontal lie-flat J only for AU routes with the highest J traffic demand/yield AND competition such as SYD+MEL while routes with lower demand/yield AND competition such as BNE, ADL, CBR(Actually, no competitor in this city) get regional J.  I don't think this split deployment approach by SQ will change in the future.

I don't know why but I see a possibility where SQ may want to seriously up the game even in its shortest route by going to horizontal lie-flat but withOUT direct aisle access(e.g. 6abreast) for regional J.  This will be a compromise solution for SQ to address the tricky situation on AU routes.

I believe CBR will have fully lie flat 1-2-1 seating on their refitted 77Es

I know a very late reply here. But for the record, Canberra is getting 2-2-2 in business, eg their regional product. 1-2-1 is their long haul 772 product.

Excellent analysis of the Flat seat dilemma facing SQ Flex, and you are probably right, but the fact remains that the business class flier has become very discerning when it comes to paying for a seat. Whether they are flights out of Brisbane , Adelaide or Sydney they now want a lie flat seat with all the trimmings. If Cx offers this and SQ does not , guess who gets my business!

"...they now want a lie flat seat..."

Specifically, I believe U meant horizontal lie flat seat.  The worst J seat spec deployed by SQ on any AU route is already a lie flat(Although inclined lie flat).

"If Cx offers this and SQ does not , guess who gets my business"

Frankly I don't know.  This is mainly because SQ offers the so-called SQ gal magic and CX does not.  According to so many readers of this site, the SQ cabin service is superior & is a legend without peers on earth and the reason why they'll always prefer SQ over any other carrier @ all cost(Including slightly inferior cabin products).

For the record, despite having flown/experienced SQ more than a few times, I personally don't really buy that SQ myth.  It is very very good but not exactly without peers.  I speculate many folks here still buy that myth mainly because SQ op is relatively big in AU.  A few other smaller foreign players in AU(But much bigger in other mkts) in my experience are @ least as good as SQ such as OZ and NH(Both are SkyTrax 5* rated same as SQ).