Making a better case for flying on a 20 hour non-stop flight
We’re now drawing closer to an era of travel which some high flyers will look forward to, while more will dread: the age of ultra-long flights.
Earlier this month Singapore Airlines snatched the crown for The World’s Longest Flight with its non-stop service between Singapore and New York.
Crossing 13 timezones and darting halfway around the world, it’s a marathon 18 hours and 45 minutes, although the benefit of jetstreams and tailwinds has seen he first few flights come in under 18 hours.
AusBT review: Review: Singapore Airlines SQ22 Airbus A350 business class Singapore-New York
And there’s more of these flights to come. Qantas wants to begin direct flights from Sydney and Melbourne to New York and London from 2022 under its ambitious Project Sunrise – and those tests of humans endurance will stretch to 18-20 hours.
Last week I travelled twice on Singapore Airlines’ epic journey, once in each direction – almost 36 hours and some 33,400 miles – in both business class and premium economy.
This gave me some first-hand insight into the passenger experience on an ultra-long flight and where we need to go from here.
The first take-away: airlines which want to launch globe-striding flights need to rethink flying. What has in the past worked for 12-14 hours shouldn’t apply to 18-20 hours. This is not only up to 50% longer than those conventional long haul flights, but it really pushes the limits of endurance or at least tolerance.
A better business class
Secondly, standard business class isn’t good enough. An 18-20 hour flight needs to have the very best business class. Right now I rate that as Qatar Airways’ impressive Qsuite – with its sliding doors, high levels of comfort and superb finish, the Qsuites offer just about everything a business traveller could want.
Yet even that private suite could seem like a well-appointed cell towards end of a 20 hour flight. Airlines need to consider a business class suite designed from the ground up for 18-20 hours, rather than tweak an existing design.
Mini-first suites?
I’m beginning to wonder if this needs to be something between business class and first class suites. A larger footprint with a seperate seat. Something like Lufthansa used to have on its Boeing 747s...
... or a very downsized version of the latest first class Airbus A380 suites of Etihad (below) and Singapore Airlines.
It doesn’t need to be as large, nor as plushly appointed – but we’re taking of a mini-suite with a bit more space beyond just a seat.
And yes, this would require more precious real estate on the aircraft and that in turn would mean higher prices – but if airlines are confident of demand for non-stop routes, this would allow them to deliver a truly premium product to match that premium price.
Economy-free zone
On the modified Airbus A350 which Singapore Airlines uses to fly between Singapore and New York has just two classes: business and premium economy. There are no fancy first class suites and no super-cramped economy seats.
I found my New York-Singapore flight in premium economy to be surprisingly bearable, if a bit tough on posture for the amount of time spent in the seat.
But economy, as we know it, doesn’t belong on an 18-20 hour flight – and I doubt any airline would reinvent economy to the point where it becomes too close to premium economy. I'd be worried they would simply lowball economy to retain a gap to premium economy and justify the that cabin’s higher pricing .
Qantas says it wants all four cabin classes on the Project Sunrise jets, from first though to economy, and is already casting around for new-design seats.
I’d rather airlines keep the cheap seats on the regular routes such as Sydney or Melbourne to London via Singapore, but non-stop to London? Just give me a choice between a super-sized business class suite and a comfortable premium economy seat.
‘Second space’
Beyond those seats, passengers will need an alternative space so they can change their scenery, stretch their legs and break up the mental monotony of the journey.
This could be some raised round tables where you stand near a self-serve snack bar and chat with fellow travellers.
It could be a cafe-style lounge, similar to what Qantas is planning for its Airbus A380s from March next year (below).
Also read: Six reasons I'll use the new Qantas A380 inflight business lounges
It could even be like the little business class bar on Virgin Australia’s Boeing 777s to Los Angeles.
Qantas is already thinking ahead on this, with notions of using part of the cargo hold of its Project Sunrise jets for everything from lounges to relaxation zones for stretching.
Also read: These photos show how Airbus plans to put passengers in the cargo hold
Dine on demand
It’s good to encourage eating at certain times to help passengers adjust body clock to the destination of their timezone.
However, I’m a fan of the 'dine on demand' approach – letting passengers choose anything from the menu to have at any time during the flight. This is not only more personal but it avoid the whole cabin being woken up when not everybody wants to eat.
Yes, inform passengers of ideal meal times – but then let them take responsibility for their own timetable and inflight schedule, because not everyone has the same needs.
Wellness meals
Inflight meals need to be geared towards wellness. Yes, it’s that dreaded buzzword – but science-based wellness works.
Qantas and Singapore Airlines are both delving into this, but in my opinion Qantas is doing it much better. I far prefer the taste and diversity of Qantas’ wellness meals, developed by Neil Perry and The University of Sydney.
Qantas also has the right idea in making some of these dishes available in the airport lounge before you fly. After all, what you eat in the lounge will be digested during your flight, so it makes sense to start on the right foot with wellness meals.
There’s still a place for comfort food, but the more healthy tasty wellness meals and drinks on offer, the better.
I’d also suggest that airlines move away from large main meals and encourage smaller servings more often.
There’s no sense tucking into a four-course meal when you’re going to be sitting for the next eight hours.
A handful of smaller dishes throughout the flight – again, tied to dine on demand – would be lighter on your digestive system but keep the metabolism humming along.
Even on ‘normal’ flights today I often feel that a simple tasty baguette with prosciutto, cheese, tomato and basil would hit the spot nicely.
Amenity kits
While airlines are rethinking meals, they should rethink amenity kits too. Go beyond the basics. Instead of regular socks, consider compression socks. Rather than a small vial of moisturiser, how about including a moisturising face mask?
What practical passenger-centric changes would you like to see on ultra-long range flights of 18-20 hours?
14 Oct 2016
Total posts 115
Some basics I'd like to see for a flight that long would be an economy seat that is at least 18" wide and 33" pitch. Water bottle holder for each seat (I've found sipping on water very helpful) and an area to stretch out.
Qantas - Qantas Frequent Flyer
05 Jul 2017
Total posts 5
I would like to see all Economy seats locked off after the first two recliner notches. If you can't get comfortable at either one there is something wrong with you. There is nothing worse than having the ignorant person in front of you push their seat back into your face. I might sometimes move mine back one notch, but mostly leave it upright as I am conscience of the person behind me and I know how it annoys me.
09 Jan 2016
Total posts 43
Well I don’t agree with that on a 20 hour flight. Aside from meal times my seat will be fully reclined the whole way, and so will everyone else’s!
SQ
23 Oct 2015
Total posts 26
The thing I truly don’t understand is why no first class? Philosophically I’ve always thought, the longer the route, the better the class.
Qantas - Qantas Frequent Flyer
12 Jun 2013
Total posts 13
A good article David. Thank you.
Qantas - Qantas Frequent Flyer
18 May 2011
Total posts 233
CASA doesn't allow Australian registered carriers to put doors on their business/first class seats to they?
That might prevent the 'comfy cell' problem.
22 Jan 2018
Total posts 98
I doubt I’ll ever choose a non stop longer than 14 hrs unless there’s no other choice. Good thing is, these non stop flights will probably also be pricier so I can use the cost to justify my reason at work, If I have to ;-)
Singapore Airlines - KrisFlyer
08 Jun 2018
Total posts 91
MarkivJ. It’s pretty hard to imagine any route greater than 14 hours (or indeed considerably shorter than that) where you wouldn’t have the choice to stop over if you really wanted to. I guess if you wanted to fly, say PER to LHR, you could drag it out to half a dozen legs quite easily if you really wanted to. If you skyscannered that route I suspect you’d get plenty of options with at least two stops, which would be no more expensive than flying direct. Ultimately I suspect the cost of direct flights will start to look more attractive than stopovers as airlines such as Qantas (given this is largely a Aus based readership) can reduce costs by having direct flights and reduce the costs of intermediate stops.
19 Jan 2018
Total posts 5
I'm assuming he means he'd rather a one-stop that non-stop in economy.
Qantas PER-LHR return in economy in mid November is about $1,400, whereas one-stop is $1,000-$1200 (Thai or Qatar).
If my company was paying for economy I would take the one stop. If my company was paying for premium I would consider the Qantas flight.
Back to the article, I agree, don't see how people would be able to do economy for 19/20 hours.
Singapore Airlines - KrisFlyer
08 Jun 2018
Total posts 91
Oliverkeighley- completely agree. 20 hours economy would be hell. I don’t care how “revolutionary” anyone claims it will be!! Personally I don’t disagree. I fly MEL to LHR approx once a month. I have avoided the PER option simply because if I have to stop I’d rather do it somewhere nearer to halfway whatever class I’m travelling in. Once non stop from MEL becomes possible I’d certainly look at it in J. At some stage I do wonder where the limits will come in terms of what passengers will pay for in Economy. The reality is that the sole driver for many is simply price. Ultimately if you can fly MEL / SYD to anywhere in Europe nonstop you take away a potentially expensive slot at an airport like SIN or HKG.
China Airlines - Dynasty Flyer
22 Sep 2012
Total posts 73
Qantas
19 Apr 2012
Total posts 1429
I can imagine such flights as I regularly use DFW to SYD (against the wind) or Perth to LHR (against the wind) which both can be 17 hours as a stop in between is more disruptive. A long leg and a short leg is much better than to long legs to me and the passenger loads on both (on all classes) I think bear me out.
12 Apr 2011
Total posts 71
Dine on demand should be served with (biodegradable) plastic plates and cutlery so that it minimises noise in the cabin. When I've travelled on dine on demand airlines, although in theory it shouldn't wake the whole cabin, the whole cabin gets disturbed by the clinking of corckery and cutlery.
Virgin Australia - Velocity Rewards
20 Nov 2017
Total posts 113
Yes, that is a very good idea. Clinking at meal service is quite intrusive if you are trying to sleep, and it's definitely a big issue for these ultra-long flights.
25 Feb 2013
Total posts 61
I'm glad that there are calls for better business class due to longer flights but the reality is most business travellers are now required to slug it out in economy, no matter how long their flight. How about a few articles that actually acknowledge this reality? Spruiking up the beneftis of J or F is great, but not really useful for the bulk of us, and not always transferable (Etihad is a great example here - lauded for its suites, but is one of the worst airlines to fly in Y that I've ever experienced, even as a VA Platinum)
Qantas - Qantas Frequent Flyer
28 Oct 2011
Total posts 467
I'm not a fan of doors on suites in F or J. When I have travelled in such suites, I always leave the doors open. I like open, airy cabins, which I think is even more important for these very long flights, so you don't feel too cooped-up in your little box!
Qantas - Qantas Frequent Flyer
10 Oct 2013
Total posts 111
i always leave the suite doors open too - i dont like feeling cooped up too much - thought i was the only one
Qantas - Qantas Frequent Flyer
10 May 2014
Total posts 112
I prefer them open on the QR J suites but closed on the EK and EY larger F suites.
22 Jan 2018
Total posts 98
Ditto! Qatar FAs asked me if I’d like it closed and I refused.
Qantas - Qantas Frequent Flyer
29 Mar 2015
Total posts 94
I too thought I was among the very few that find "doors" neither pleasant or useful. As for a "bed with separate seat", really? It may be a long flight, but it's still only 20 hours. A chair that converts is just fine.
Qantas - Qantas Frequent Flyer
23 Sep 2017
Total posts 164
As you stated David, economy class has no place on these flights. A premium cabin seat on a ULR flight for business trips and such, but not in cattle class for that self-funded holiday booking. It would be nothing short of a health hazard.
Qantas - Qantas Frequent Flyer
23 Sep 2017
Total posts 164
I read an article in the latest Australian Aviation (hard copy, sorry) about an Australian fellow who proposes a most plausible Y-class seat design with adequate pitch and recline for ULR flights. Perhaps airlines should have enough decency to consider this if they persist in offering cattle class and want to achieve greater than 75% yields.
24 Oct 2010
Total posts 2563
Qantas says it's put the call out for new 'next generation' economy and premium economy seat designs for the Project Sunrise jets, so we can only hope..! See https://www.executivetraveller.com/qantas-plans-new-next-generation-premium-economy-seat for more on this...
05 May 2016
Total posts 616
Well after QF's "revolutionary" PE seat for the 787 has proven to no live up to the hype I'm not expecting them to do a better job for the Project Sunrise jets.
09 Jan 2016
Total posts 43
The seats of course are largely irrelevant. It’s all about space, space, space. And airlines won’t give us that, even on 17 hour flights.
QF
04 Apr 2014
Total posts 210
Good article David. The point about common areas resonates with me, I do appreciate the Emirates bar area in their A380’s and the open spaces at the front of Qantas A380 business and first.
22 Oct 2018
Total posts 2
I wish they actually reached out to some of their long term economy flying passengers to design new economy seating etc - I could do a much better job - Ive sat in one of those seats for many many flights and know what they are lacking. But no, they will persist with things like the useless foot basket thing and no where to store a water bottle with the tray up. Maybe I'm wrong and they will ask some passengers, but probably not.
Qantas - Qantas Frequent Flyer
05 Jun 2014
Total posts 209
"I’d rather airlines keep the cheap seats on the regular routes such as Sydney or Melbourne to London via Singapore, but non-stop to London? Just give me a choice between a super-sized business class suite and a comfortable premium economy seat."
13 Aug 2015
Total posts 40
David this is a really good and well thought out article, great to draw on insights from your own experience on the SQ flights.
24 Oct 2010
Total posts 2563
Hi Vantage03 - I didn’t say that I don’t see the need for first class on these flights, my article was more built around the configuration choices of Singapore Airlines. I would agree that a good first class suite could be very appealing on ultra-long range flights and note that Qantas definitely wants this for Project Sunrise. It’ll just come down to the price plus differentiation against a ‘better business class’ in not only the suite but also the service. I’d suggest that airlines would be less interested in first class as a points redemption play on these flights, however - they’d prefer paying passengers.
Virgin Australia - Velocity Rewards
24 Jan 2018
Total posts 775
No matter how long the journey, most companies would limit "Fist-class" flights to the CEO and, perhaps, Divisional Directors. It's not so much the cost as the message that would be given to shareholders if they knew 'staff' were flying first. That straight away limits the size of the market. A 'Business Class' fare on the other hand, no matter the cost, won't offend shareholders provided the corporate is meeting performance hurdles. This presents a broader market. Can't speak to Government employees and their travel policies, but suspect a similar philosophy would apply.
Qantas - Qantas Frequent Flyer P1
23 Aug 2014
Total posts 148
Thanks David. Useful, practical suggestions.
23 Feb 2015
Total posts 260
Aside from the comfort factor, I wonder if any liability assessment has been done re increased DVT risk for economy travellers on ULH. That factor alone could be sufficient to see the MVP be PE?
18 Oct 2015
Total posts 27
It’s been done before, the original SYD-DFW-BNE-SYD loop.
27 Sep 2011
Total posts 36
Except that DVT actually seems to be more likely in premium cabins... https://www.ajol.info/index.php/samj/article/view/132175
18 Oct 2015
Total posts 27
Somethings not discussed is adequate (comfortable) toilet to seat ratio & how to properly staff such flights, so that staff remain fresh, friendly & attentative throughout the flight.
Qantas - Qantas Frequent Flyer
23 Sep 2017
Total posts 164
QF certainly needs to tweak (or overhaul) it’s 787-9 PE seating. It hasn’t been the Godsend Joyce made it out to be.
Qantas - Qantas Frequent Flyer
23 Sep 2017
Total posts 164
To my above note, 3” more pitch per W class seat (equating to 1’ scraped up overall) plus a usable leg rest + foot rest would be quite adequate.
Jetstar Airways - Qantas Frequent Flyer
24 Aug 2018
Total posts 112
A thought provoking article, David. I am booked to fly Perth to London next year on a B 787 which regrettably has little capacity to provide my following suggestions to motivate passengers to move: first of all a small place to meet with a drink or a chocolate or whatever. The proposed revamp in the A380 by Qantas, as suggested previously will still look like a dentist waiting room unless it is staffed and drinks are poured. Plus a passenger friendly galley where hot drinks or soups are readily available. Chicken soups is alleged to be a cure all, so why isn’t available on an 18 hr flight or a hot chocolate? I reckon that all readers of your articles need a hot line directly to Alan J, who undoubtedly would be receptive to good suggestions from his key clients, don’t you think?
Qantas - Qantas Frequent Flyer
29 Jul 2013
Total posts 203
I think if QF is looking to assign part of the cargo area for passenger use, it would be great if "dine on demand" meals were served in a cafe-style dining area below the main deck. This would give people wanting to eat outside the main meal service times the opportunity to stretch their legs and change their scenery all without the noise and disruption to other passengers who are sleeping, working or watching movies. This could also mean, potentially smaller galleys on the main deck and giving that space to roomier seats.
25 Jan 2012
Total posts 29
Something like a cafe dining area is a great idea, and it would alleviate so many other problems.
25 Jan 2012
Total posts 29
Continued from above..
SilkAir - KrisFlyer
20 Jul 2018
Total posts 3
I found it difficult flying Emirates Dubai-Brisbane. How could people endure19 hours non stop, I don't comprehend. Emirates flight which I took was the worst flight of my life.
Aegean Airlines - Miles & Bonus
17 Sep 2017
Total posts 17
I think Singapore are doing the bare minimum for their ultra long haul to Newark... many faults lie in the business class seat itself and they didn’t bother to even modify it a little after it had complaints from customers. They are supposed to be the world’s best airline. And for some reason they don’t plan on changing anything. Their product relies too heavily on style rather than substance, contrary to Emirates and Qatar Airways.
11 Nov 2017
Total posts 8
I can't imagine sitting at an angle sideways of about 35 degrees in SQ J while trying to watch a (non touch) TV screen with my feet in a little pigeon hole. I hope they bring in yet another (but improved) J seat
24 Oct 2017
Total posts 5
02 Dec 2016
Total posts 32
03 Dec 2016
Total posts 4
for 20hrs you need to sleep, and economy sleeping (even in premium economy) sucks. to make economy work i reckon they put a bunch of bunks in the hold and figure out how to make these bunks safe for take off and landing. when you book the ticket you chose a "sleeping shift" - so if you chose the first shift you board directly to a bunk, spend the first 9hrs or so in a bed, then the stewards wake you up, change over the sheets, and send you upstairs to a chair for the rest of the flight. you might need some sort of lounge/bar area to make this a bit more comfortable, but that's it. i reckon you'd get equal passenger densities (and hence economics) to current flights and it'd be a lot more comfortable.
24 Oct 2018
Total posts 2
Re the fuel load issue. It ways amazes me how many hours the plane has to fly before it is light enough to reach full (and efficient cruising altitude.
23 Aug 2012
Total posts 29
09 Jan 2016
Total posts 43
Great article. You pretty much summed it up in one line...”There is no place for economy” .... on these flights.
06 Dec 2014
Total posts 27
09 May 2017
Total posts 36
As someone who does LHR-MEL-LHR 3-4 times a year I haven't yet had the pleasure of the Qantas flight. We've been trialling other airlines due to cost.
Jetstar Airways - Qantas Frequent Flyer
22 Jan 2017
Total posts 10
12 Aug 2017
Total posts 75
Lots of very good ideas from contributors here. The idea for a restaurant in the hold area rather than service to each seat in particular strikes me as an award winning idea.
Jetstar Airways - Qantas Frequent Flyer
24 Aug 2018
Total posts 112
Having flown on the Emirates A380,Both of us have found the genuine break of a visit to the bar a game changer. Getting out of a comfortable J seat is necessary after 6 hours and three movies. So, Alan, design the spare space to be like your typical, friendly (Irish) bar, enough room for no more than 12 folk and I will be signing up for 18 to 20 hours: no sweat. Having just returned from NZ to experience the new 787 J suit, perhaps an extra 5 square feet of elbow room and perhaps a game of cards in the proposed lounge for the A380 ( still looks like a dentists’ waiting room) could make a big difference. Will still fly Qantas, but with perhaps a bigger smile on our face,
05 Dec 2018
Total posts 147
On my previous flight I noticed how inefficient and disruptive the call button is . I would like to be able to ask for drinks, extra pillows etc via the IFE. This will also make service faster, more efficient and less disruptive to other passengers (especially during quiet times).
On these long flights allot of the small things will become big problems, if not managed well.
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