TALKING POINT | Today’s best business class seats tick three key boxes for the corporate traveller. They convert into lie-flat beds; they have direct aisle access; and there’s ample personal space around the seat itself.
That’s on top of the assumed basics, such as a comfortably wide seat with AC and USB power sockets at hand.
So what’s next for business class? This is the question which airlines and seat designers probe, prod and puzzle over in an effort to move beyond the norm and past the competition.
The average lifespan of a business class seat design is now said to be around seven years – so a seat launched in 2010 is already in danger of falling behind the times.
(Hence why Qantas is overdue to upgrade the circa 2007 Skybed II business class seats of its Airbus A380, and British Airways even more so with its eagerly-anticipated next generation of Club World.)
Some of the latest business class seat designs are borrowing concepts from first class, such as siding doors (Qatar Airways’ Qsuite and Delta’s Airbus A350 Delta One) and double beds (the Qsuite once again, along with Singapore Airlines’ new Airbus A380 business class).
Keeping pace with consumer technology sometimes means providing not one but two USB ports, and ideally both of those rated as high-power sockets capable of fully charging tablets and large-screen smartphones.
But there’s got to be much more than that – so we’re turning the topic over to the peripatetic Australian Business Traveller readers.
What features do you want to see in the next generation of business class seats? USB-C ports, to power the latest smartphones? Ever-larger video screens (in high definition, of course)? Even more space around and under the seat?
Share your thoughts and the top-line items of your wishlist as a comment below…
Aegean Airlines - Miles & Bonus
17 Sep 2017
Total posts 17
I think having a comfortable seat which is soft as a bed is the most important, followed by privacy, then multiple storage options, then direct aisle access, then good inflight entertainment, WiFi and USB/power points. But having a soft seat is a make or break.
09 May 2016
Total posts 20
They can always improve food and service.
Delta Air Lines - SkyMiles
16 Oct 2017
Total posts 159
Indeed. Maybe a meal that's really nicely plated and presented, and I don't mean like a Y meal on steroids.
Singapore Airlines - KrisFlyer
14 Jan 2014
Total posts 340
I think the next big area ripe for improvement is the small, cubbyhole sized spaces for your feet in a lot of current designs, (and even very recent ones - I’m looking at you SQ).
07 Jun 2016
Total posts 29
- Good IFE (don’t ask me to bring my own devices and entertainment).
NZ
16 Oct 2015
Total posts 10
I agree about the sleep: move beyond the lie flat and offer something closer to a bed. But the seat should also be reclinable (not for sleep) during take off and landing. Nearby storage should be able to hold a charging 15” laptop securely.
Emirates Airlines - Skywards
30 Nov 2015
Total posts 729
No Children.
Delta Air Lines - SkyMiles
16 Oct 2017
Total posts 159
Or at least, cabin staff that will protect the wishes of passengers who want peace and quiet, not a playground in J. Same should apply anywhere on the plane really.
Qantas - Qantas Frequent Flyer
19 May 2014
Total posts 20
SGB, My 6 year old behaves better than some adults.
Virgin Australia - Velocity Rewards
23 Jun 2017
Total posts 2
"when I pay an adult ticket price for my 6 year old to sit in Business she can enjoy the little luxuries as well."
Qantas - Qantas Frequent Flyer
14 Sep 2012
Total posts 382
I have to agree, children in J are normally really well behaved.
Emirates Airlines - Skywards
20 Jan 2018
Total posts 37
Emirati children generally don't fit that model. On a recent flight to Casablanca, 3 kids ran uncontrolled and unsupervised in the J cabin, jumping around on empty seats and shouting while mum slept in F! She expected the entire crew of J FAs to act as babysitters. It reminded me of an attitude I experienced every day when working for 11 years in Dubai.
29 Jan 2015
Total posts 41
Provided she behaves, no issue with that.
Qantas - Qantas Frequent Flyer
18 Feb 2015
Total posts 124
There should be “adult only” flights avaliable... not every flight but i would definitely book the flight that guarantees no crying baby or annoying toddler running up and down the isle... any any class
Qantas - Qantas Frequent Flyer
18 Feb 2015
Total posts 124
Aisle :)........
29 Jan 2015
Total posts 41
H*** yes. we can but dream, though
11 Dec 2015
Total posts 85
I don't know about a "revolution" so much as making sure the features that are already in a business class seat are spot-on.
Qantas - Qantas Frequent Flyer
16 Jan 2015
Total posts 8
More than the seats, a decent ratio of toilets.... especially if the airline offers PJ's, as the line to change is huge.
Delta Air Lines - SkyMiles
16 Oct 2017
Total posts 159
Absolutely. With or without PJ's, enough toilets. I'm looking at you Qantas. And toilets that get cleaned from time to time. I'm looking at you Qantas.
Qantas - Qantas Frequent Flyer
28 Oct 2011
Total posts 467
Which is exactly why spaces like the useless "lounge" on the QF A380 should be converted into 'çhanging rooms' without the need for plumbing.
QF
04 Apr 2014
Total posts 210
Agreed. Had a 20 minute wait last week on a QF 787 flight from LAX while one person changed, preened and groomed herself. 45 minutes from landing.
Qantas - Qantas Frequent Flyer
02 Aug 2012
Total posts 73
A table that can be moved away from you easily.[whilst being used]
Thai Airways International - Royal Orchid Plus
15 Jan 2018
Total posts 1
- Privacy for me is paramount.
Qantas - Qantas Frequent Flyer
02 Aug 2012
Total posts 73
Oh, I missed something. Access to adequate toilets !!!!!
Delta Air Lines - SkyMiles
16 Oct 2017
Total posts 159
I missed something too. Toilets that aren't shared with PE.
Qantas - Qantas Frequent Flyer
20 Mar 2014
Total posts 132
i think they should work on making all these suits and cabin feel less claustrophobic! that's the one reason why i still search and search for any F rewards when the option is there...
13 Sep 2016
Total posts 174
I'd love to see wireless charging. Place your iPhone or Galaxy onto a clearly labelled spot on the side console and it charges up, no cables needed.
Virgin Australia - Velocity Rewards
10 Nov 2011
Total posts 130
Seats that don't have shells that block out windows! Also rear facing seats need to go. I just can't travel backwards!!
Qantas - Qantas Frequent Flyer
06 Mar 2014
Total posts 5
Some kind of personal climate control. With the removal of “gaspers” to save weight on many aircraft, attention needs to be given to cabin temp. With the trend towards private style cabins, a return of the personal gaspers combined with personal temperature setting for the private compartment would be an awesome next level step.
Virgin Australia - Velocity Rewards
13 Jan 2015
Total posts 580
EK's new suites have this
Qantas - Qantas Frequent Flyer
10 Apr 2012
Total posts 319
Are a lot of these suggestions what you expect to find in “First” or are business passengers just expecting too much nowadays?
Qantas - Qantas Frequent Flyer
16 Jan 2018
Total posts 129
As I'm reading these comments what you said is exactly what i thought. Although quite a few of these are already available anyway. People need to steer away from their "preferred" airline and travel with someone else.
Emirates Airlines - Skywards
20 Jan 2018
Total posts 37
Exactly what I was thinking.
Qantas - Qantas Frequent Flyer
15 Aug 2017
Total posts 116
HDMI in port to go through my go pro / camera footage or watch my tablet or laptop content on the now HD and superior screens on the newer business class IFE’s is a real want for me and lots of people I know!
Qantas - Qantas Frequent Flyer
17 Jul 2013
Total posts 20
Lay-flat or even angle flat seat for narrow body trans-con flight. Recliners are soooooo 80s and you can't get a decent amount of sleep. I would take more red eye flight if it was lay-flat seat.
Qantas - Qantas Frequent Flyer
11 Oct 2014
Total posts 687
Modify the IFE system to:
The benefits of these are relatively obvious - weight could be saved with the elimination of paper In-Flight mags, ergo cost savings and greater fuel efficiency. Customer service would be enhanced, for both the passenger and for the crew with in-seat ordering.
Qantas - Qantas Frequent Flyer
18 Aug 2017
Total posts 17
@sgb My daughter travels with my wife and I in business and is always well behaved and polite, unlike some adults. Example being on a recent flight from BNE a FIFO worker in 2d was set on drinking every drop of Scotch and dry on the plane, would press the steward call button then still with his head phones on shout out his order, the flight attendants eventually covertly cut him off. I would like a liittle more foot room when fully reclined.
Qantas - Qantas Frequent Flyer
09 Jun 2011
Total posts 88
I'd like:
20 May 2015
Total posts 579
Direct Aisle Access, separation from the aisle/privacy, and a fully flat bed are the big ones in my view. The ability to charge personal devices is also very useful. I also admit I like shoulder space too (the Cirrus/reverse herringbone config's big weakness is shoulder space).
18 Jan 2018
Total posts 63
Ban god damn babies!
Qantas - Qantas Frequent Flyer
02 Apr 2017
Total posts 134
The problem with this question is that everybody wants something different, so any seat will be a compromise for someone.
13 Jul 2017
Total posts 4
For a start - not calling that rubbish product on the QF 737 'business class'. So annoyed that on my last trip to NZ, I didn't check it out properly and paid the same J class fare each way, with one in a decent A330 and the other on a crummy domestic grade 737
Qantas - Qantas Frequent Flyer
10 May 2014
Total posts 112
Enough room for feet - hate the 'cubby holes'.
Enough shoulder room when lying down.
Decent meal sizes particularly on long-haul where you are trapped on board for 8+ hours.
Enough toilets.
Air France - Flying Blue
10 Nov 2017
Total posts 5
I'll keep it short, ME :-)
Qantas - Qantas Frequent Flyer
14 Sep 2012
Total posts 382
Call me old fashioned ... but I love the space and room on QFs A380 in J. I know it’s dated now and 2x2x2 is old hat, but Im going to really miss the room-iness. I know all the rage is to have these single capsuals but jee-wiz they can be claustrophobic.
QF
04 Apr 2014
Total posts 210
I’m with you on this. The current pod design, like on the Emirates 380, Singapore, and the Qantas 330/787 sacrifices real world pitch for width and aisle access.
18 Aug 2017
Total posts 39
I am with you, I have just used the A380 from Mel to Sin on the way to Europe with Finnair and it was so much better than the A350 pods or cubicles or whatever they call them, so much room and so comfy, and the same with menu's can we just have some real meat with some basic foods added to the menu without having unpronounceable and unknowable stuff dripping with YAK curd as your main meal when you are on there for hrs.
30 Aug 2013
Total posts 438
I think technology will lead to more ability to control your flight using your IFE and much less human crew interaction. I can see pax being able to ‘program’ their flight before take off, ie browse the menu on their screen, order their meals in advance (both what they will eat and when), and even the periods they plan to sleep. This should also make it easier for the crew to plan the flight. I can see crew service turning into more like room service where they fairly anonymously deliver pre-ordered food and drinks rather than having in-depth conversations with passengers.
08 Aug 2017
Total posts 42
Smit, mate, you're very probably right that that is how things will head, but personally I hope it doesn't go that way. I love engaging with - and being engaged by - the crew teams in J. De-personalising the service would be a big detraction from the product as a whole. Qantas' especially (more so than EK and AA who are the other two I fly regularly) really get this right: Very congenial and personable, but without being too casual or forward nor too stiff and formal. It's quite a balance to strike and Qantas by and large do it really well. I do QF 7 & 8 frequently and see the same crew members regularly and they recognise me ... some even remember my name which is incredible given how many folks they service. Really builds my loyalty far more than points which are impossible to use anyway.
QF
12 Dec 2014
Total posts 6
Air. Air vents for all seats
Qantas - Qantas Frequent Flyer
31 Aug 2012
Total posts 212
Large retractable privacy dividers on centre seats, not silly little peek-a-boo dividers some have. Large firm pillows would be nice too.
British Airways - Executive Club
28 Mar 2014
Total posts 70
Lie flat seat. Priority boarding and disembarkation. Personal air vents. Large toilets (as on A380 upper deck). PJs. Charging points. Dine on demand. Pre order dining menu. All seats to have aisle access. Pre-takeoff bubbly. Good thick pillow and cool to touch blanket/covers.
QF
11 May 2015
Total posts 28
A window seat which actually has the seat next to the window and not the aisle for more privacy. Unobstructed view out of the window from the sitting position. Better low fat meals for long haul flights. Flat beds, direct aisle access, more and lager toilets. Sliding doors for more privacy. Sounds a bit like first class however I fly from BNE and all the airlines new jets except EK only offer J now so a bit more could be provided in Business.
Air New Zealand - Airpoints
12 Feb 2016
Total posts 20
I think well designed spaces for putting things. I loved the window seats on the top deck of the 747 because my travel bag fitted in the bins and was easily accessible. Flexible meal service would be good. Personally i dont use the IFE and am annoyed by others in my line of sight after dark. The SQ screen on my last flight with them took seveal steps to turn off but came back on again at the slightest touch,
Qantas - Qantas Frequent Flyer
19 Jan 2018
Total posts 88
It was actually this post that motivated me to finally sign up to comment on this fine website.
Virgin Australia - Velocity Rewards
13 Jan 2015
Total posts 580
EK only have that personal temp control in their newly launched suites...didn't think they had anything of the sort in J
Virgin Australia - Velocity Rewards
15 Jul 2016
Total posts 14
Larger toilets, and improved methods of “blanking out” fellow travellers. A while back had an adjacent pax who absolutely had to sleep immediately on departure from SIN (FRA bound) then 3 hours in is demanding food and clunking along on a laptop, I coulda slapped her (several times).
18 Jan 2018
Total posts 63
It’s not your personal jet. People are entitled to food and to do work in BUSINESS class.
19 Jan 2018
Total posts 6
Somewhere convenient, ie that doesn't require me to move from my seat, to put my handbag! So few planes I have flown in think of this. And individual temperature control so I don't roast on an overnight flight. I always carry a large,very light wool wrap to use as a blanket instead of stifling doonas.
Qantas - Qantas Frequent Flyer
13 Jan 2015
Total posts 9
No 1, 2 and 3 - toilets that are large enough to actually move around in, more like a small bathroom. There's no room to even swing a body, much less a cat :-)
12 Aug 2017
Total posts 75
Control of IFE brightness by crew so when almost all the passengers are trying to sleep you don't have one person with a mega bright flickering screen ruining it for all
Virgin Australia - Velocity Rewards
13 Jan 2015
Total posts 580
I thought that's what eye masks were for
12 Aug 2017
Total posts 75
Touch screen IFE rather than a fiddly hand unit and arrow buttons
Qantas - Qantas Frequent Flyer
18 Feb 2017
Total posts 24
- healthy/better quality food, available on demand
Qantas - Qantas Frequent Flyer
18 Feb 2017
Total posts 24
oh and KEEP the curtains that separate Y & J... I don’t want to feel like I’m in Y.
Qantas - Qantas Frequent Flyer
04 Oct 2016
Total posts 37
I think there will be partnerships with big tech brands like (Samsung, Apple, Google) that will start making their own software for IFE systems, cutting-edge screens with the latest technology (HDR, 4K, OLED) and suites that feature other tech gadgets like wireless charging, USB-C and individual RGB lighting. I believe technology is going to be the next big thing for business suites.
29 Jan 2015
Total posts 41
if people can;t change into their pj's under a blanket how about relieving the pressure on the actual toilets for toilet use by making a space available for changing instead?
Emirates Airlines - Skywards
20 Jan 2018
Total posts 37
The PJs are a wank and I always laugh when I see people in them. I always take the EK F PJs, slippers and amenity kits off the plane as the African people I visit love receiving them!
19 Oct 2017
Total posts 1
Comfortable seat and bedding , great food, power ports, and Emirates' IFE (wifi can be a good addition too)
Virgin Australia - Velocity Rewards
06 Mar 2015
Total posts 232
I want to see it on either : SQ / CX / QR / VA . That should be all that's needed to be said!!!
20 Jan 2018
Total posts 1
Flat beds with heat and massage that stay on longer. Cabin staff that care about you and the aircraft, qantas to Melbourne then onto LA business class there were quite a few things wrong which I told the staff Melbourne flight didn’t care never came back. LA Staff just as bad. We went Business class to the Netherlands with Qatar airlines everything worked Staff were great excflight next time I fly to LA better to stay in the air 5 more hours with Qatar than qantas.
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